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Marks and letters can have an immediate impact, instantly evoking an emotional response or sparking a memory. We’ve worked with clients across a wide range of industries to distill their goals, visions, and values into cohesive, self-evident signs.
Rippling helps businesses manage employees’ needs, be it payroll, benefits, computers, or apps, through a single platform. We helped craft a new icon and wordmark as part of an extensive rebrand. The icon embodies three things: the R in Rippling, the visual of a ripple, and—of course—people. The wordmark, with its industrial tones and extended proportions, sets the company apart in the tech sector.
Typography is an efficient and meaningful way to build heritage. We resurrected structural metal type for The Stewart House, a hotel in upstate New York, providing the institution with a new way to leverage its history. Similarly, we made custom typography for Ghurka based on the metal type that was used on their original leather bags.
Direction: Michael Freimuth
Roxaboxen has also revived old letters, drawn new ones, and created symbols, monograms, and illustrative marks for small businesses, arts organizations, and individuals, including a jamtronica duo, an indie publisher, a dance company, and one incredible cookbook author.