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Bell’s is a chic new bistro in Santa Barbara wine country. Owners Daisy and Greg Ryan, alumni of Thomas Keller’s Per Se, serve new takes on French classics and offer a well-rounded wine list featuring both local producers and vineyards from all over the world.
We worked closely with Daisy and Greg to design the brand identity for the new restaurant. Our work started with the creation of a unique illustration style and the development of a custom type family. This brand system was then applied across signage, menus, print collateral, apparel, and web and social media content. The brand personality is minimalist and elegant, distinctly French and Californian, positioning Bell’s as a youthful, vibrant, generous, and neighborly addition to the Central Coast.
The project included the design of flexible menus for the restaurant to easily accommodate the addition of new items and limited-edition wines. We created artwork and apparel for special event dinners, which have sold out quickly. The apparel we created for staff proved a hit with patrons as well, so we started a small retail shop. Bell’s shirts and sweatshirts are now popping up all over the area and all over Instagram.
Bell’s has been featured in numerous publications and is fast becoming a destination for visitors touring wineries in the area or traveling between Los Angeles and San Francisco.
Sign Painting: Remy Chwae
Identity, Type Design, Illustration, Space, Print, Apparel, Digital